Now that we know for sure the Google-Yelp deal is off, the question is – who walked away? And the answer is far from definitive. The NYTimes is reporting conflicting information. Their sources say Google walked away from Yelp because the local content company was not being “transparent.”

Potentially, the issue at hand is that Yelp might have leaked the deal rumors to the press in hopes of getting other suitors to come to the table with a better offer. Rumors suggest that Yelp went back to Google with an unnamed suitor that was willing to pay as much as $750M for the company. Google realized the company was leaking information and claiming to have another deal on the table to get Google to pay more. Instead, the company walked away completely.

AllThingsD, on the contrary, is reporting Yelp walked away from Google because they were looking for a much higher price given market conditions. No word on the ballpark figure from their sources. Moreover, Yelp founders were looking to raise a substantial funding round, which would allow them to take some money off the table and try to shoot for a much higher return. At this point, we’re more interested in the back story than the actual deal itself.