Apple Tablet Aims to Save Print Industry
Apple is looking to save the print industry in its entirety with the Apple tablet, just like it rejuvenated the music and entertainment industries with its iPod and iTunes products years ago. The company has always believed in delivering quality content to millions of users in an easy-to-access digital store. In return, it has pitched these same users to traditional, dying companies to adopt digital distribution strategies before it’s too late. With the print industry on the verge of extinction, it makes sense for Apple to have conversations with these dinosaurs and strike a win-win partnership for everyone. For the print media, which includes newspapers, book publishers and magazines, this is a blessing, to say the least.
After word leaked about The New York Times Company striking a deal with Apple to provide paid content on the tablet, HarperCollins revealed it, too, was working with Apple to work on digital textbooks for students. Conde Nast and News Corp. with The Wall Street Journal are rumored to be in talks to provide subscription-based content on the tablet as well. Print industry isn’t the only one Apple is eying.
It’s having conversations with CBS and ABC/Walt Disney for a monthly TV subscription service, and game publisher Electronic Arts to display the gaming capabilities of the tablet.





