Apple Going After Android Aggressively

Written by: Gundeep Hora on 2/01/10  |  Filed Under Apple, Mobile  |  Share    

Steve Jobs is angry with Google and its Android platform. In an interview to Wired, Jobs said, “We did not enter the search business. They entered the phone business. Make no mistake they want to kill the iPhone. We won’t let them.”

Uh, ya, now you know why Google CEO Eric Schmidt was let go from Apple’s Board of Directors. They are about to face Apple’s wrath, and boy, are they going to feel it. Or maybe not.

We don’t believe Google can win simply on the basis of being open. If Google and its partners can’t deliver a competitive experience to the iPhone, they are going to have a massive differentiation problem on their hands, and knowing Google, they are not big into creating intuitive interfaces that would make people stand in rain to get a Google device. That’s just not the Google way of doing things, unfortunately.

Jobs also said it will release aggressive updates to the iPhone that Google won’t be able to keep up with. Now that’s a statement.

Tagged as: , , , , ,

Other related articles:

  • Goodgadgets
    This will be good for the consumer (both Android and iPhone fans). As Steve gets aggressive, I'm sure Google will do the same. Question is can Apple really compete with Android fast evolving hardware? Too many manufacturers are competing against one another to come up with a better hardware for the Android.

    http://androidcompare.com/time...

    Now Android is even cropping up in kitchen appliance:
    http://androidcompare.com/devi...
  • abbaroo
    I'd love to have an iPhone, but AT&T coverage is not good in my area. Verizon is much better, so I got a HTC Droid and it does the job quite well. If Apple wants to sell more iPhones, then get on a better network.
  • "knowing Google, they are not big into creating intuitive interfaces that would make people stand in rain to get a Google device"
    Uhh. Right. Because it's kinda hard to stand outside in the rain for Gmail, Google Earth, Google.com, or Picasa...

    Google can design slick looking products: See above. They simply are new to the hardware and OS fields. Implying that they don't create intuitive interfaces is downright baffling.

    When the iPhone came out, people said that UI wasn't intuitive - yet with an entirely unchanged interface in 3 years, people like yourself now claim that it's as easy as human nature (which happen to be precisely what Apple's talking points were). It's not. You just got used to it.

    http://www.engadget.com/2007/07/03/iphone-revie...

    "As you can probably already tell, gestures in the iPhone are by no means consistent. By and large one can count on gestures to work the same way from app to app, but swipes, for example, will only enable the delete button in mail and SMS -- if you want to delete selected calls from your call log, a visual voicemail message, world clock, or what have you, you've got to find another way. Swiping left to right takes you back one pane only in iPod, and two-finger single tap only zooms out in Google maps -- none of the other apps that use zooming, like Safari, and photos.

    These kinds of inconsistencies are worked around easily enough, but add that much more to the iPhone learning curve. And yes, there is definitely a learning curve to this device. Although many of its functions are incredibly easy to use and get used to, the iPhone takes radically new (and often extremely simplified and streamlined) approaches to common tasks for mobile devices.

    Even still, Apple's chosen appearance varies from app to app. Some apps have a slate blue theme (mail, SMS, calendar, maps, Safari, settings), some have a black theme (stocks, weather), some have a combination blue / black theme (phone, iPod, YouTube, clock), some have a straight gray theme (photos, camera), and some have an app-specific theme (calculator, notes). Even the missing-data-background is inconsistent: checkerboard in Safari, line grid in Google maps. There's little rhyme or reason in how or why these three themes were chosen, but unlike OS X's legacy pinstripes and brushed metal looks, there's really no reason why the iPhone should have an inconsistent appearance between applications."
blog comments powered by Disqus