Have relations between Microsoft and Facebook soured recently? This is the question being examined as eWeek reports that Facebook will no longer be using Microsoft for display ads. The article states that this change in no way reflects poorly on either company and that relations between the two remain strong. Instead, the switch is to place stronger emphasis on social ads, which have proven to be more profitable for the site.

What does this mean to you?

This is a great thing for Facebook, in terms of their own growth. But it is once again a sign of just how “behind” Microsoft has become in an industry they continue to fail in repeatedly. Operating systems, enterprise products, Office software — each of these are areas Microsoft excels in. Sadly, the Web is simply not among one of Microsoft’s stronger areas. And Facebook needs to move on, using their own internal ad system.