While $100 million might not seem like much to Apple, it’s certainly enough to make Apple think twice about trying to build their own search engine. As the Business Insider points out, Google provides Apple with access to their search engine in exchange for a cool $100 million dollars in an attractive search contract.

What does this mean to you?

Despite Apple and Google coming to blows in the mobile arena, this arrangement of Apple using Google search for their needs has worked out fairly well. I honestly don’t see Apple opting to pursuing Google in the search market. And for the money spent, I think this is vastly easier for Apple to maintain their search agreement with Google.