It only took a few days for Apple to officially recognize that it has indeed been cleaning its App Store. Our take on this is – Apple’s game, Apple’s rules. If you’re not comfortable in playing with them, switch over to Android, the only other worthwhile competitor in the market now. However, what has us going up in arms about the company is its hypocritical nature of favoring apps from a few select companies and removing everyone else from the store.

In an interview with The New York Times, Phil Schiller, SVP, Worldwide Product Marketing, Apple, “When asked about the Sports Illustrated app, Mr. Schiller said Apple took the source and intent of an app into consideration. The difference is this is a well-known company with previously published material available broadly in a well-accepted format,” he said.

Let us get this straight. So just because Sports Illustrated and Playboy have been doing this for a while and they are reliable brands, it’s perfectly fine for Apple to accept their apps, but remove everyone else? We get that women and parents were concerned about these apps, but if you’re going to clean up the store, at least do a thorough, unbiased job at it.