At the Goldman Sachs Technology and Internet Conference, Apple COO Tim Cook said Apple is now the largest seller of digital content and helps generates billions of dollars in revenue for content partners.

“Apple is now selling billions of dollars of digital content; we think we are the largest digital content company in the world.” [Barron's]

Apple could be using the evidence of its success in selling digital content so far to convince print publishers to come on board and generate revenue from an otherwise threatened industry.