Microsoft’s Pink phone is real, and it’s coming to Verizon in the US and Vodafone internationally as soon as April 20, sources told Engadget.

Additional information suggests Sharp will have two devices ready to go live for Verizon around the official launch date. Microsoft will focus the advertising campaign on the “truly madly deeply” tagline, and it will be targeted at teens and twentysomethings.

The two models, Pure and Turtle, will be limited feature phones to help Microsoft get market share in the low-end mobile market.