A Reality Check For Nexus One Sales Forecasts

Written by: Matt Hartley on 3/11/10  |  Filed Under Mobile  |  Share    

Even with the success of the Android platform, it’s becoming painfully clear that Google doesn’t have the midas touch when it comes to selling the Google Nexus One smart phone. As Androinica points out, the sales between the Nexus One and the Droid are quite different. How does 80,000 Nexus Ones to 525,000 Droids sound? Clearly, the Nexus One flopped and flopped hard.

To be fair to Google, Motorola is not only reflective of their success with the Droid. Their Backflip flopped pretty badly, since it’s just a lesser phone for those poor AT&T users. But the great news for Google is this – they still have a shot with their next version. According to the article, going offline with their marketing with TV ads would make all the difference. I’m inclined to agree with this sentiment.

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  • DJ ARJAN
    THATS BECAUSE THE NEXUS ONE IS ON TMO
  • George
    Make the phone for at&t. I know plenty of people who really want this phone but won't get it due to it costing so much to get without t-mobile and not being able to use the 3g with at&t.
    T-mobile is horrible, nobody is gonna leave at&t or Verizon for them.
  • n14att
    It's not just marketing - it's also the market. Google rolled out the n1 on one of the weakest 3G networks in the US. Had they rolled an N1 out the exact same way but on Verizon or AT&T, sales would have been much stronger. I'd buy a no-contract N1 immediately - but sorry, not on T-Moblile. No marketing adjustment will change that simple requirement, and I am pretty sure I'm not alone.



  • Guest
    This doesnt sound like a right comparison - I always thought of the Nexus One as a technology demonstrator - early adopter phone. If they managed to sell 80K with zero $$ on mktg - thats a pretty big deal - and to top it, you should remember that new users cant sample it in retail outlets like they usually do for an iphone or droid
  • Lord Gaga
    Please compare the advertising spent on nexus one versus droid versus iPhone. iPhone is now running non-stop commercials on prime time on all channels. To my knowledge nexus one has not had ONE TV add period!!!! So nexus one TV add dollars spent = $0 for a return of #80,000 units. Droid spent at least 10 to 50 million on ads for #525,000 units. iPhone is spending 10 million per week now.
  • Shawn Maybay
    You're kidding me, right? Comparing the Nexus One's sales to the Droid's sales is apples to oranges. The Nexus One was released for much smaller network, and it was released only for purchase online through Google. The Droid was release for Verizon, with a massive counter-iPhone campaign on both the web and on TV. You also have to take into account the fact that the Nexus One is going be released for Verizon soon (March 23, reportedly). Besides, it's only been two months since the initial release. Maybe Google's sales strategy for the N1 will fail, but you can't call it dead yet.
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