Court Rules Against Apple Over Letter ‘i’

Apple’s legal team is at it again, going after a small Apple accessories company in Australia. They filed a lawsuit against DOPi, which is iPod spelled backwards, for infringing on the company’s trademark iPod. The company’s legal team said DOPi and iPod are similar and may confuse consumers. Not necessarily, said the Australian IP court.

Michael Kirov, the registrar overlooking the case, who confessed to be an Apple products fan, said there’s no confusion whatsoever between the two companies. DOPi, which stands for Digital Options and Personalized Items, can stand on its own. We have a hard time believing that Suzana Molner, the owner of DOPi, didn’t know what she was doing. We’re sure she could’ve come up with a better name. The registrar also said Apple hasn’t pursued other companies with similar name, such as iSkin, so it doesn’t see a valid reason why it would do so with DOPi.

In any case, neither Apple nor DOPi commented on the story. To be clear, this doesn’t mean other companies can get excited about the letter ‘i.’ Even if Apple doesn’t win, it’s legal team will still come after you aggressively, and they have a reputation of making their opponents back down.

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