iPad iBooks Prices Match Amazon Kindle
Ever since the iPad debuted, Amazon and Apple have been fighting over ebook pricing. When the Amazon Kindle was the only ebook reader in the market, the online book seller went aggressive in getting publishers to comply with its terms. With Apple’s 30-70 revenue split, publishers demanded to be treated fairly with more revenue coming their way, and they won. Amazon had no choice but to back down.
Now it looks like Apple is outdoing Amazon again in matching Kindle ebook prices. Majority of the New York Times Best Seller ebooks are available for $9.99 with a few costing more. The top 10 best sellers are all priced at $9.99, which goes to show you how Apple expects to make the iBookstore so successful.