(Column) - Dell, the PC Goliath, is experiencing an upwards trajectory ever since Michael Dell has taken over as CEO. Not only is Dell working on its retail strategy to have people come up and physically touch and feel their products, but from a pure consumer perspective, the company is also focusing heavily on innovation. It's a new Dell. The latest in company news is the release of a special edition World of Warcraft notebook computer with high-end components that are customized for World of Warcraft. It's not just that. The notebook is loaded with a series of special packages just for Dell consumers that are relevant. Sure, the notebook is expensive at $4,450, but it just might be worth it for hardcore WoW fans. Hey, it's the best solution there is, and that's saying a lot for Dell.

A few months ago, Dell also released different colored notebooks for students who wanted to flare up their notebooks and differentiate their models from their friends. There's nothing particularly grand about it, but it's a step in the right direction. These minuscule but important changes depict Dell's intention to change itself, innovate for the better, for consumers. Similarly, the $4,450 model is extravagant, and Dell is asking too much from consumers. But no problem. At least it's a step in the right direction. With PC margins declining and Dell dropping to the number two spot, behind HP in its OEM business, it has to reinvent and move away from its original roots. What better way to do that than to redefine the way people look at computers. PCs are not just inane, technological wonders; they are personality matchers with customized versions for classes of PC users. Everyone from gamers to professionals need a certain style of PC and why not? We deserve it. And if Dell can take care of those needs, all the better. Good for them!

It was bound to happen. Dell was struggling and watching its market share shrink for a while, and it was only time it listened to everyone who could point out the obvious flaws.

Click here to check out the latest prices on Dell's World of Warcraft notebook!

Next