(Column) - Last week, HD DVD had a lot going for it. People were calling it sensible; it had its two biggest backers, Microsoft and Intel (plus HP), pretty much reprimanding the other Blu-Ray standard manufacturers regarding the changes they would like to see before the association of Blu-Ray supporters made it’s final decision. You would think that with so much going for HD DVD, the outcome was a no brainer, but apparently not.

A few days ago, Paramount Pictures confirmed its support for Blu-Ray. Later, Warner Brothers chose Blu-Ray as its standard of choice. With Warner Brothers, Pixar would automatically be in the Blu-Ray camp as well. Since Pixar is the supporter, Apple is most certainly there and so is Sony with MGM and Columbia Tristar all on Blu-Ray’s (hereafter BR) side. Suddenly, from a festive spirit, HD DVD (hereafter HD) suddenly appears to be in the doldrums, but the big question is - can the BR side rejoice?

It most certainly can, as the support is there, but unfortunately the support they have is neither exclusive nor lifetime.

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