| Lenovo: The End of Reliable Notebooks | Today's Top Stories | ||||||||||||
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Page 2 of 2 Continued... Again, I agree that everyone gets products made in China anyway so what’s the problem? The problem is perception. The perception is that IBM is a great company and makes great products. This was reinforced by the truly legendary products that ThinkPads were (are?). Same is the case with Apple. Sure, iPod may be manufactured in China, but since an American company retails it, we trust it more. And for this trust, we are willing to shell out a premium. But what if they [users] don’t trust the parent company any more? Today, users don’t trust Lenovo. They don’t see the point in buying notebooks from a Chinese brand which they hadn’t much heard about until it acquired IBM’s PC division. In short, Lenovo doesn’t command the brand premium like an IBM does or can. Strangely though, Lenovo has decided to maintain the same prices. There won’t be any price cuts, not many anyways. And it’s due to this that it might perhaps begin to lose its accumulated marketshare. As HP and others cut prices and get them down to seriously unheard of levels, Lenovo is still sitting pretty at exorbitant levels. Result? Drop in marketshare. As lenovo embarks on step two of the integration, I sincerely hope it learns from its previous mistakes and begins to make amends. It has the volume and a smashing product to truly be the number one player in the notebook segment. All it has to do is play its cards right. More Articles: - Subscribe to CoolTechZone.com's RSS Feed |
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