| Motorola's iRadio; Say GoodBye to Apple's iTunes | Today's Top Stories | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
|
|
Page 1 of 3 (Column) - Well, I hate to say this but I told you so. I have been harping since the dawn of time about why manufacturers can't use the high-speed networks available today to stream music to cell phones, thereby, giving it radio broadcasts without actually needing an additional chip onboard. Motorola has gone and done just that with its iRadio service. I don’t know if this is tongue-in-cheek, but the ‘i’ is all but patented. Apple and iRadio could very well be the first and perhaps the only required nail in iTunes’s coffin. Perhaps. Firstly, here's a blurb from Motorola's press release (available on its website) that states the following: "The breakthrough Motorola iRadio solution will mobilize hundreds of commercial-free Internet radio channels and your personal music collection, letting you enjoy your favorite genres, artists, and tunes whether at home, in the car, or on the go. The service uses a high-speed Internet connection, Bluetooth technology, and a mobile phone to offer listeners a continuous entertainment experience – you can start a song on your car radio at exactly the point where you stopped it on your living room stereo. Planned for launch later this year, Motorola iRadio will provide Internet broadcasters with the ability to extend their services to the places where people listen to and enjoy music the most, such as in the car or while jogging. For music labels and producers, Motorola iRadio will offer a secure, direct way to reach consumers most interested in a specific recording artist or genre." So what exactly is Motorola planning to do? Connect music and speaker systems to a broadband connection and stream audio over that? The problem with that is that I just bought a $500.00 music system, but just because Motorola is coming out with iRadio (which my system doesn’t support), I will definitely not junk it in favor of a new one that will cost me another $500.00. Similarly for the car, if Motorola thinks I will chuck my perfectly good Blaupunkt system for a system that is iRadio compatible, it needs to get its market insights in order. Such things are done by very few people, and I am sure that Motorola has a much larger audience in mind. If it doesn’t, it should because the service really has been long overdue. It's surprising no one came up with it before. |
|
|
| Article Tools | |||||
|---|---|---|---|---|---|
|
|
||||
Email this article
