Tuesday, 18 November 2008

Continued...

Getting on with the confusion, the iRadio website has a PC which seems to be loading songs on to the phone. Now if I need to connect to my PC to put songs on my phone, the iRadio is a big farce and nothing really different from the other song downloading services that are currently available, except that this one is priced at a mere $7.00 a month. Compare that to $0.99 that Apple charges for each song.

I really can't figure out what kind of a service Motorola is coming up with, since things are a bit confusing, and I am still awaiting replies from Motorola on this. In the meantime, let me ponder and see what I would prefer the service to be like.

For starters, lets do away with the PC. Sure we love it, but after a while it can get a bit tedious and it takes forever to boot no matter how much RAM you put inside it. I can't carry it on a subway, so there's no portability factor to it. And also, lets not forget about clarifying the fact that the listener does not own the song in the sense that he has not bought it, but is merely being allowed to listen to it.

What Motorola should do is two things. First, they should have an online store where users can log in using their cell phones, select a song and just download it right then and there. This would give the instant gratification which our generation today seeks and cannot live without. The person would own the song like any legal copy of music you buy and can of course make a certain number of copies of that song which would all confirm to some reasonable fair play like technology.

Second thing that it can do, and I hope iRadio is exactly this, is that it can charge a flat fee from users, in this case $7.00, and allow them to connect to a central website where they can choose the station they want to listen to.

Third thing it could do is perhaps charge users the same $7.00, but this time, instead of the user going to the website and selecting a station and listening to whatever is being played on, the buyer chooses the songs he wants to listen to, creates an online playlist and listen to the songs, which are streamed to his phone using an EDGE or a 3G connection.

In the last two scenarios, the end-user does not own the song, he is simply paying to listen to it.



Article Tools
Index
E-mail Email this article