Friday, 05 September 2008

Continued...

Wedbush Morgan Securities' Michael Pachter was more mixed in his assessment. "My initial reaction, of course, is that the name is dumb," he bluntly stated. "However, upon reflection, I thought that the name Game Boy was dumb, REALLY thought that the name Xbox was dumb, and can't even recall my reaction to PlayStation. Let's face it, devices with cool names like Dreamcast and Gizmondo fail, and the lame names seem to do well."

Of course the name is impractical and pointless, and so is Nintendo’s decision. However, there’s no denying that once Wii debuts, gamers will focus on the product itself, not necessarily the console name. After all, you can only complain about something for so long before you get tired and agree to go with the flow. It doesn’t make Nintendo right, but we are the consumers after all, and in such severe circumstances, we really have no choice.

Colin Sebastian, Lazard Capital Markets' senior research analyst for Internet and interactive entertainment, displayed Vulcan-like logic responding to the Wii revelation. "The success of the console will have much more to do with the quality of the games and the gameplay," he said. "Nintendo probably believes they've found a name that can stick with consumers. Revolution was catchy, but given similarities with the Xbox 360 name, perhaps Nintendo felt they had to make a change."

Precisely. The success of the console depends on gameplay and the quality of games, undoubtedly. However, I fail to see how Xbox had anything to do with Revolution, or how consumers could confuse one over the other? Whatever Nintendo felt, it felt wrong. The only thing we can hope for is that the company better has a quantifiable reason to make substantial decisions like that in the future, or risk losing (not that it’s winning by any chance) the competitive gaming market.

However, Nintendo is confident that, after the initial shock wears off, people will take to the Wii name. "The other systems have an extension of their current names -- ours is a new leap to something different," Nintendo of America vice president Perrin Kaplan told CNN/Money. A rep for the company echoed similar sentiments, assuring GameSpot that "the name will grow on you."

There’s no way majority of us are going to take to Wii, it’s just that we won’t have any choice. The reason they have extensions to their names is because they have been successful, and Nintendo had its chance to announce a competitive and revolutionary product, which was the Revolution, not Wii. That was Nintendo’s chance to leap on to something different. It was different, it was vibrant and it defined the product quite well. It’s not that the name will grow on us; it’s just that we’ll have no choice but to adopt the name.

All in all, Nintendo shocked the gaming community with this sudden announcement, perhaps to prevent a shock at the upcoming E3 gaming expo. But, as we can all tell, the news was quite possibly more shocking than Nintendo anticipated it to be earlier. Despite Nintendo’s thinking, as I mentioned, Wii is a terrible choice for a name either way. Will it grow on us? I’d like to think otherwise. Do we have a choice? Unfortunately not.

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