Friday, 05 September 2008

(Column) - Picture your average high flying executive. A fancy, expensive suit, shiny polished shoes, a super sleek notebook, a cell phone and the mandatory "strolley" as he hops from destination to another while going about his business.

He needs his notebook for e-mail, presentations and what not. His cell phone ensures that he is always contactable, day and night. If by sheer bad luck, he has gone globetrotting into a different time zone than the one where he otherwise works, he will be contacted in the oddest possible hours. Sleep? Well, as they say, there is always time for that when you are dead.

Now if you travel 10,000 miles in a given timeslot, attend early morning meetings, skip lunch, have meetings over dinner and finally retire to bed at 1:00 a.m., the last thing you want to see is your notebook, as it downloads the e-mail messages you have missed while you were in a meeting. Simple solution, you switch it off and go to sleep.

This is exactly where RIM (and now Microsoft) steps in. It ensures that your life becomes miserable as you work round the clock. The world outside your office’s exit door is really just another excuse to get some more work done.

The poor executive switches off his notebook and decides to go to sleep and worry about his e-mail tomorrow. Just when he shuts his eyes and is about to sleep: beep-beep-beep. His Blackberry lights up telling him that he has a few hundred messages that he needs to answer. Since the e-mail has been forwarded to his phone, they have been time stamped, so no more excuses about "not having checked my mail." The bloke then sits through the night answering e-mail on the difficult keyboard, and before he knows it, its morning. Time for more meetings and Blackberry continues to beep.



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