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Page 3 of 3 Courtesy of OSWeekly.com Continued... Let's call them Bob and Jim. So I asked a few small business owners that I know whether or not they planned on making the move to Vista. Both of them knew nothing of Vista or even that Microsoft was coming out with a new OS. From there, I brought them to the Vista website. I then began to read off the features in Microsoft's own words. When I came to the part of security, one of the business owners began laughing out loud. He explained that when you install Windows XP, it displays the same message that they are using with Vista: "...the most secure version of Windows yet." Then the other business owner mentioned their "new and improved" Internet Explorer. He explained that since he is a Firefox fan, there is no interest in his world regarding the new web browser. Thus far, that's two down. When it came time to talk about the gadgets that Vista will offer, they both acknowledged that they look cool, but if cool was their focus, they would be running Macs. No sale there, either. As we came to the end of the Vista page, there were many positive things being said when I showed them the details surrounding Windows ReadyBoost and Windows ReadyDrive. They felt like, after a whole lot of fluff, we were finally going to see some features that actually would enable them to be more productive. The idea behind Windows Backup, networking and speech recognition were also a big hit. So there are multiple points for Microsoft there. But after all of that came the biggest question of all: Would they be willing to drop XP Pro for Vista? Almost in unison they both said no. As it turns out, one of them was planning on sticking to XP until they pry it from his possession. When pressing the other business owner for answers, however, I discovered that he was looking into a Mac option and dropping Windows altogether. Microsoft, this is not uncommon. I used to be in PC repair and I can honestly say that people are getting really tired of your talk about offering the "most secure version of Windows." Unless you actually start listening to real life users and not that of a collective geek fan following, you're going to find yourself with a warehouse of unused Windows Vista boxes that you won't even be able to giveaway. Think about it. |
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