Courtesy of OSWeekly.com

Continued...

For the longest time, Apple’s ads have been primarily focused on the design and simplicity of their machines, but that’s not enough of a message to get the job done. Sure, I absolutely love the design of the PowerBook that I’m writing this on, but OS X is what keeps me on this machine. Simplicity is good, but users also want to have confidence that they can do powerful things with OS X, as well.

Apple has fallen into the trap of saying that Windows is good for productivity tasks, but OS X is great for creative design. What? This approach basically reinforces Microsoft’s presence in the workplace. People want to be productive on their computers, so let them know about what OS X can do for them in this area.

It appears that Apple is realizing that promotion of OS X is critical right now, and this has resulted in the creation of a fourteen-page booklet that has been included with a recent issue of Entertainment Weekly. This booklet addresses concerns that people may have, and it actually gives them a taste of what the OS looks and feels like. It’ll be interesting to see what additional print campaigns Apple does, but I think that if they want to make any real progress, then they need to move away from the Entertainment Weekly crowd and take more risks with their real target market, the technology enthusiasts.

You know, I wonder what would happen if the battle between Windows and the Mac OS started fresh right now? Based off of the current situation, it looks like Apple would quickly become the top dog. Instead, they have to play catch-up.