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Page 2 of 2 Continued... The most impressive aspect of Apple’s customer service is innovation. The company didn’t merely glue a warning sticker on the device, but it actually developed a solution that’s pragmatic and useful. How does Apple do it? Why is it that Apple is the only one who takes the tedious approach in correcting slip-ups in its products? Maybe it’s not so much about the iPod or iTunes, but rather the overall experience that Apple users enjoy regularly. After all, if I could get my faulty iPod replaced for a new one and/or get it serviced at a nearby Apple store, there’s little reason for me to opt for iPod competitors. Not to mention the wealth of information I can gather at the Apple store at no charge. When Apple competitors are focused on cost reduction to increase profitability, Apple is investing resources to enhance its relationship with its customers. To me, that’s impressive. Unfortunately, there are too many companies in the market that couldn't care less about their customers, but Apple is determined and committed in delivering the experience and not just the product. It’s regrettably amusing that Apple competitors are working hastily to develop iPod clones to reap in success, but what many of them fail to comprehend is that it’s not necessarily the iPod that makes Apple successful, but rather its customer service. If only they could clone the true secret to Apple’s success… More Articles: - Subscribe to CoolTechZone.com's RSS Feed |
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