Am I being too critical of Apple? Probably. I’m sure Dell, HP, Gateway and others have similar problems as Apple, but we don’t necessarily hear about them. The reason for this is the sheer magnitude of units they produce on a global scale. 1 percent of such volume is peanuts compared to what Apple produces. Moreover, Dell’s customers will never criticize Dell as much as Apple’s customers will criticize Apple for being imperfect. I’m sure Dell customers want quality products as well, but many times, they lack the expertise to realize it’s the company’s fault their devices are defective. On the contrary, I think an average Apple user is slightly more advanced, if not more so, than an average Dell customer who’s opting for a $299 bargain that Dell has been advertising for the past few months. Apple appears to have a knack of targeting customers that know what they want and how they want it, thanks to the exclusive image and steep prices that Apple products carry. Anyone who is considering a bargain Dell PC isn’t likely interested in a $1,000+ Macintosh machine.