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Page 2 of 2 Continued... Any company that’s a media darling with a diehard community fear such PR nightmare, but not Apple. The company is so disgustingly used to the idea of recalling/replacing its first generation products, it’s almost second nature. Roughly, here’s a how a typical product cycle works at a normal company: R&D --> Production --> Quality Assurance --> Launch --> Marketing and Sales --> Technical Support + Luck (hoping everything works smoothly and there are no serious issues that the company might have missed). But here’s how a typical product cycle works at Apple:R&D --> Production --> Launch --> Marketing and Sales --> Real World Testing (Quality Assurance) --> Recall, Technical Support, Mass Hysteria --> "Re-Release" --> Success (Notice how Apple doesn’t need luck. It has already used an early batch of excited loyalists to do real world testing before launching a refined product). Ignoring Apple’s incompetence over and again is tiring. For companies, fixing products and/or recalling them is a major setback, but Apple does it nearly every time it launches a new product. Before I move along, I would like to propose the following questions to Apple:
If anything, I think Apple should do a better job at quality assurance than Dell, HP or other OEMs that deal with more units than Apple. The benefit of being a considerably small company (in comparison to other OEMs) is to focus on delivering quality products. There’s no denying that Apple is perhaps one of the most innovative companies when it comes to consumer electronics, but ignoring quality as a result is not something it needs to ignore. Granted the Apple community is loyal, maybe too loyal, and forgiving, but again, Apple’s responsibility is to take care of that community, not alienate it, which is exactly what it’s doing with new products. Dealing with first generation Apple products and just waiting for them to break is ridiculous from a user’s perspective. I know a great number of you wait until a new batch of products arrive before opting for one, but is it really too much for Apple to release products that are near perfect (or at least don’t have major problems)? Maybe I’m expecting too much. Whatever it may be, if Apple can’t ship better first generation products and is having a troubling time maintaining quality, I don’t think Apple should focus on increasing its market share. Apple is not responsible enough to handle a small (I use this term loosely) group of users; do we really expect them to be a mainstream company? More Articles: - Subscribe to CoolTechZone.com's RSS Feed |
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