(Column) - PS3 is doomed, thanks to Sony’s ignorant attitude. None of us had the chance to seriously evaluate PS3 and the experience it has to offer. It’s impossible without a series of titles and an official product at hand, but from where we stand, Sony’s damaging attitude is all it takes to diminish the value of PS3. Kutaragi may be right in defending PS3; after all, he can’t criticize his own product, but instead of exciting users with valuable features and winning them over so they can start "saving," Kutaragi makes bearish statements in response to Nintendo’s announcement and Microsoft’s take on Sony. Last I heard companies were at E3 to impress media personnel, which yielded positive publicity, not make childish remarks when chances were against them.

Sony has this "we are undefeatable" attitude, and with 60 percent market share, who can blame them? But do they not understand market trends and how quickly they change? Microsoft was a newcomer in the gaming arena with its original Xbox, Nintendo was ridiculous with GameCube and limited titles, therefore, Sony had the perfect opportunity to enjoy its dominating position on the market. However, the tides have changed.

Microsoft is more calculating than it ever was, and Nintendo is scarily determined to change its perception. Can Sony not see what they have to compete against this time? Microsoft knows what its doing and Nintendo isn’t the underdog anymore. Sony, continuing with its ignorance, babbles random claims as if consumers are obliged to purchase a PS3. If that’s not enough, have a look at your demographics (predominately males, ages 18 onwards). That should give you a clue at their median salary and you can develop a roadmap to "success" from there.

You know, its one thing to tout your product, but it’s completely different to make uninformed remarks when the gaming community isn’t exactly delighted with you. As the reaction showed, the media was all over this story and communities were crazily hacking Sony and Kutaragi mercilessly. Apparently someone needs to attend Marketing 101 at a local elementary school.

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