Tuesday, 23 December 2008

(Column) - It’s not that I despise Apple or the wonderful products it showcases year after year, but the fact that almost every first generation Apple product has serious quality assurance issues bugs me beyond belief. Let’s take a look at two of Apple’s most successful products, the company’s portable music player and its notebook series.

When Apple unveiled iPod Nano, the media, users and the community as a whole were excited. We were very excited. However, that excitement quickly wore off as users realized the traumatic screen scratching issue that was bundled with the new iPod – Apple’s gift to its loyalists.

As more users realized the problem, thousands of message board threads were started, and it became a major news headline for a few days as Apple prepared its response. While some of us patiently waited to hear from Apple, others filed a lawsuit against the company. And finally, Apple settled everything (like it does every time) by promising users a no charge replacement and claimed the amazingly low number of units that affected the total shipment. In this case, it was less than 1 percent.

Onto my second example: the new MacBook notebooks.

Again, the community was very excited. This is what I like about Apple. Despite its poor track record, Apple loyalists get excited every time a new product is scheduled to unveil. As many of us know, MacBooks faced thermal issues not too long ago. Some say it was improperly applied thermal compound, while others commented that not running the fans in appropriate proportions (i.e. operating them under right temperatures for the right amount of time) was the reason for high temperatures that plagued the company’s new notebook PCs. As a result, Apple issued a firmware upgrade that increased fan usage by default, which resulted in lower temperatures.



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