(Column) - As we get closer to iPhone’s launch day, perhaps the most anticipated gadget of 2007, you have to wonder how the launch will play out. If PS3, Xbox 360 and Wii launches were any indications, you can bet the iPhone launch will put the console launches to shame. With Apple getting ready to ship millions of units across the US and AT&T ready to control the craziness with 2,000 newly recruited troops on the frontline, it’s going to be quite a spectacle.
Needless to say, a lot of people will be disappointed for a variety of reasons, and for quite sometime. If they are lucky enough to score the first batch of iPhones, they better hope it’s not a faulty device. Not only is iPhone going to be in limited supply for some time, it’s going to be disheartening to score an iPhone and wait a few weeks to get a replacement in. If Apple’s history is anything to go by, you can bet some early adopters will be unfortunate to secure a faulty iPhone and deal with Apple accordingly. Of course, that’s only a viable option if you happen to get your hands on one.
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The real question is: will you be one of the lucky ones to get the iPhone on the launch date? For a lot of you, the answer is an obvious no. And that’s where the disappointment lies. With disappointment, I sure hope people don’t go overboard with the iPhone launch and go on a crime spree that’s a little too familiar to us now.
Either way you look at it, iPhone’s launch is expected to make headlines and TV appearances as Apple and AT&T Stores nationwide prep themselves for the most hyped product in recent history. It’s undoubtedly going to be crazier than what we have experienced before, but it’ll be under control for the most part. People will be people, but both companies are ready to control the crowd should it ever come to that. Apple Stores are packed with more than enough employees to manage the crowd, and AT&T has just hired a force of 2,000 new iPhone officers to take charge of the situation on iDay.
What remains to be seen now is whether or not the hype is justified, and will users make this a memorable product launch for the tech industry.
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