Wednesday, 15 October 2008

 

(First Look) - Soon after the launch of its 8700 series, Research In Motion is back with a new line of BlackBerry devices that is available from four carriers at the moment: U.S. Cellular, ALLTEL, Sprint and Verizon Wireless. RIM has been considerably successful with its recent products and that success is expected to continue with the 7130e.

BlackBerry devices, as many of us know, are mainly known for their instant e-mail (Push technology) and communication, which is essential for corporate executives and even those who prefer to stay in touch wherever they go. Obviously, it’s not designed for people who merely want to use the phone capability of the device. The price tag on many of these devices, plus the add-on data plan, is too much for an average communicator to swallow. This has enabled RIM to carve a niche with the exclusive executive market and grab significant marketshare that continues to benefit the company.

RIM has made the 7130e more or less like a traditional cell phone and less like a PDA-like device. The 8700 series, as some of you may know, appears little like a cell phone and more like a portable device with a QWERTY keyboard. Personally, we believe the 8700 series is a considerably better device for typing than the 7130e, but you may get used to the slightly awkward design after a while. RIM calls this hybrid design (phone + QWERTY keyboard) SureType technology.

For the most part, BlackBerry 7130e for Verizon carries the same functionality as its 8700 series predecessors. Therefore, you are mainly opting for style than a serious functionality upgrade. That’s not to say RIM hasn’t made any improvements, which they have, but in the grand scheme of things, other than a few changes, the 7130e is relatively similar to its forerunners. This includes Ev-DO technology for rich wireless experience, fast e-mail application and browser speeds. In fact, you can even use the device as a modem.

BlackBerry 7130e is available immediately from Verizon for $299. What makes the choice between 8700 series and 7130e interesting is the price point. Both devices are available from respective carriers for the exact same price. So, if you are more comfortable with the 8700 series design, you are not necessarily paying a penalty for choosing an earlier released device.

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