Credit: Shure, Inc.

(First Look) - It was only a matter of time before Shure entered the world of gaming earphones. After all, gaming is a rapidly growing market segment and it only makes sense to cater to such enthusiasts. Has Shure done anything extraordinary to differentiate itself from the rest of the crowd? Let’s find out…

Shure’s E2g earphones, according to the company, "utilize the same technology as the original E Series, the E2g combines sound isolating sleeves with high-performance Dynamic MicroDriver technology to deliver full-range audio while blocking outside noise. Lightweight and compact, the E2g is optimized for compatibility with your Sony PSP and is also the ideal upgrade for other portable entertainment devices, including MP3, DVD and CD players."

The aforementioned summary pretty much sums up Shure’s latest series of gaming earphones. In addition to that, you also get a personal fit kit with a number of sleeves to ensure the best possible fit.

The price of the E2g is $99.00.

Initial Thoughts: Other than the physical alteration and maybe a few tweaks in the architecture, the E2g series is similar to Shure’s other E series earphones. They feature the same technologies and specifications that have been present in the company’s earphones for quite some time now. Understandably, there’s only so much Shure can do to improve the quality of its earphones. After a while, especially with earphones, companies tend to hit a peak point for performance, and regardless of what they do afterwards, there’s no cost efficient way of enhancing the pair’s performance. Still though, "re-branding" an already released series and giving it a new moniker just doesn’t cut it anymore. Shure’s E2c and E2g are both entry-level earphones in their respected series, and both retail for $99.00. Shure has a proven track record of brining quality earphones to the market, and if their reputation is anything to go by, we are certain that the company’s gaming series of earphones will not disappoint. In the end, the choice is up to you; since there’s no price difference between E2c and E2g, feel free to opt for the latter.