| Google Acquires Online Word Processing Company | Today's Top Stories | ||||||||||||
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Google, Inc. recently made the announcement to acquire Upstartle, an online word processing startup. According to industry analysts, this would allow Google to compete against Microsoft with its upcoming Office version. Additionally, Google would have another platform to expand its advertising and blogging networks. Upstartle’s Writely is an online word processor that’s well known for its design and functionality amongst the regular users. The application is based on AJAX (asynchronous javascript and XML), similar to other Web 2.0 services. The announcement of the acquisition was made on Google and Upstartle’s corporate blogs recently, though neither company published the specific terms. Upstartle consists of four developers who will now join Google as part of the founding development team of Google’s new service. According to Upstartle co-founder Claudia Carpenter, users had a troubling time using the service due to privacy concerns, but now that the startup is part of Google, she believes many users will be at ease. Regardless, industry analysts and privacy advocates are concerned about Google’s privacy issues as well. For instance, many analysts warned corporations to steer clear of using Google’s Desktop Search service because of privacy issues. Additionally, the recent leak of its internal documents confirming the company’s upcoming services and internal projections raise even more concerns. Many observers questioned - if a company can’t keep its own documents from leaking, how does it expect to protect data from millions of users? Related Articles: - Subscribe to CoolTechZone.com's RSS Feed Carpenter implied her excitement with the acquisition and commented that both company’s corporate culture and goals are identical, which will make the transition very smooth. She also said that Google’s infrastructure will allow Upstartle to scale its application to millions of users. Industry analysts seem hopeful of Google’s new acquisition, stating that Google may directly be competing against Microsoft with its new online word processor. Even if some might not consider it a direct competition, it just might be enough to keep Microsoft on its edge. |
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