Tuesday, 18 November 2008

(First Look) - Continuing with its tradition of releasing a new iPod every so often, Apple has now released the ever popular U2 Special Edition iPod (5th generation) to the masses. Personally, it would be much better to actually have the white, black and the U2 editions release at the same time, so for those of us who prefer not to wait months to get a new device have the option to do so as soon as they are released, but Apple seems to think otherwise. Besides, releasing a special edition U2 iPod now goes well with Jobs’ strategy of persuading people to purchase a new iPod (those who adore U2) every year.

As you can expect, the U2 Special Edition iPod is similar to its black and white standard editions in terms of features and specifications. Quite obviously, the only reason you would be purchasing the U2 edition would be to show admiration for the band. Or maybe it’s just because you like the color scheme.

The exterior of the device is jet black with vibrant red Apple Click Wheel and the bright display. We must admit the color scheme looks exceptional. On the backside, you will find autographs from all band members, a fairly standard offering from one U2 edition to another. Apple does sweeten the deal somewhat though. The U2 edition comes bundled with an exclusive Apple iTunes Music Store coupon which you can redeem for a 30-minute music video or band interviews.

Other than that, we haven’t noticed anything particularly interesting. Of course you will end up paying slightly more than the traditional video iPod due to obvious reasons, but if you like U2 and/or the color scheme in general, this may be the device for you.

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