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Page 2 of 2 Continued: Take Ignite Logic, for instance. Ignite Logic helps law firms set up websites. One of the acquisition reasons I’ve seen floating around is that it has something to do with Google Print and the accompanying legal issues. Needless to say, this is ridiculous. You are telling me that Google can’t hire the best legal counsel in the world permanently with $7 billion cash in its repository and needs to buy obscure startups like this? There’s clearly something wrong with that speculation. Another speculation that I’ve read recently is that Google wants to get into the web-hosting scene, which could very well be a possibility, especially with Google Analytics. Then again, I don’t see why Google would need to do an acquisition, since it can overtake this market practically overnight with in-house expertise. Another speculation that I’ve read recently is that Google wants to get into the web-hosting scene, which could very well be a possibility, especially with Google Analytics. Then again, I don’t see why Google would need to do an acquisition, since it can overtake this market practically overnight with in-house expertise. An interesting idea that comes to mind is that perhaps Google wants to make the entire rules and regulations (read: law) searchable. Simply put in the kind of offence that has been committed and Google will spit out the relevant stipulations, rules and the kinds of offences the person can be booked under. In fact, you would probably be able to just enter the case number (which I seriously doubt would happen due to confidentiality statues) and Google will tell you the offence and other details. This will not help the police exactly, as they are more or less aware of the necessary laws, but this will make the matter of knowing the "letter of the law" a less daunting task for John and Jane Doe. Another interesting service could be that Google will make past legal cases searchable (assuming they are civil and not necessarily personal). I really don’t know if this will infringe any copyrights, but it would be a brilliant service. Imagine a lawyer who needs to consult similar cases to better prepare a case. He simply puts in the key details and Google brings out the past cases, histories, verdicts, and the entire judicial records are available right at his fingertips. Lovely, isn’t it? Now the lawyers will do even less work and charge more for "their" efficiency. The other services that have me puzzled are Android and Google’s investment in Current Communications. Both of these services target the mobile market, which is perhaps the next platform Google wants to target. If Google comes out with a mobile OS or some application that runs on a cell phone, it will allow users to search, chat, watch videos, browse images, share photos, blog, check their location, find the nearest restaurants and shopping malls and a plethora of other things on the go. They can even check close friends of people who would like to meet them (via Dodgeball). The possibilities, as always with Google, are endless. Suffice to say, Google has more or less conquered the desktop market. So logically, its next move is the mobile market segment. This is not to say it will not launch new services for the desktop arena, which it will, but its focus will be to ensure that everything is integrated in the mobile market. |
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