Yes, its yet another memory maker trying to enter the low-latency stream. A few years ago, there were quite a few memory makers, but since the introduction of low-latency TCCDs from Samsung, the market seems to have exploded with these wonders from practically every memory maker in the market. Either the profit margins are ridiculously high on memory these days that even a small percentage accounts for serious revenue or memory makers simply think of Samsung’s TCCDs as a gift of appreciation. If you think about it, ever since the tier one-memory manufacturers came out with PC3200 low-latency versions, everyone seems to be entering the market rather rapidly. The memory market has literally exploded with low-latency modules from quite a few companies. And sadly with memory modules, companies can’t do much to attract attention towards their products, as the performance is fairly competitive from one module to another. In the end, companies with good reputation and fair prices tend to win over the community. The competition gets even fiercer when same companies get the top pick over and again. These companies are generally Corsair, OCZ and Kingston.

Even before we start, we should mention that Ultra would have to do something special to win over customers. We are not looking forward to any record-breaking performance (unless of course we are talking about overclocking), since performance is limited to chips, and they perform similar to each other despite the brand. Even though we are expecting the performance to be competitive, we are hoping Ultra may try to gain advantage by offering low prices to customers. That seems to be the only way to attract a loyal following. Otherwise, tier one makers have already sealed the deals in the market.

Ultra was a rather unfamiliar name to many consumers until the company launched the world’s first modular power supply. It was a great marketing strategy the Ultra adopted and by being the first one to introduce a next generation design of power supplies, it managed to gain heavy exposure throughout the industry. With its steps already in the doorstep, how well will Ultra deliver their low-latency memory? Does it offer prices lower than what others are offering to gain an edge? Read on and find out…

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