Wednesday, 15 October 2008

Flash drives are the current generation of floppy disks, as they allow users to read and write data with extremely fast speeds in an instant. The drives’ USB 2.0 compliance aids in transferring data back and forth at 480MBps theoretically. They sweeten the deal even more with their high storage capacities that go as high as 2GB. Then you can add to their overall smaller size and sleek design and you have a successful and futuristic product in the market. There is no hassle of storing 1.44MB of data on multiple floppy disks and there is no worry about having to drag 20 different disks with one project. Not to mention the fact that USB drives are more versatile and heavy duty, so to speak, that you won’t have to worry about scratching or breaking them.

With advantages come disadvantages. None of the products in the market are perfect. Some users may like particular product features while others may dislike them; this is market segment, targeted consumership and diversity. The main disadvantage of having a USB drive is its size. While it is nice to have something sleek and small to easily fit in small places, the drive is rather easy to lose if you are careless. This is why having somewhat of a key chain holder sets one drive apart from another.

We evaluated Verbatim’s Store ‘n’ Go drive a while back, which was fairly impressive feature wise, but due to it being only USB 1.1 compliant, the drive failed miserably in our performance tests. We can’t exactly say that USB 2.0 standard was new at the time because it wasn’t and even if it was, Verbatim could’ve have researched a bit, which would’ve led them the right path. USB 2.0’s adoption process in the industry was instantaneous. After a short period of time, every motherboard manufacturer was including USB 2.0 ports on their motherboards and before we knew it, all digital devices were operating at the new industry set standard. The reason why USB 2.0 spread such rapidly was because it was backwards compatible with USB 1.1 devices as well. All in all, there wasn’t anything for users to lose by adopting the newly set standard. Verbatim would’ve been much more successful with their first generation of Store ‘n’ Go series if they realized this, but it looks like Verbatim has corrected the issues with their updated line of Store ‘n’ Go Pro series of USB drives.

We will take an in-depth look at Verbatim’s newly released addition to their product line and see if Verbatim has anything interesting in store for us. As performance between USB thumb drives is right on par from one manufacturer to another, it becomes crucial that each manufacturer must justify their product either with unique features, sufficient but not unique features, or a significant price cut to stay afloat in this crowded market segment. What sets Verbatim apart from others? Read on and find out…



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