Friday, 05 September 2008

We can speculate all we want, but there’s nothing better than getting firm answers directly from companies that deal with evolving market, competition and customers everyday. Today we have Andy Talamantez, Online Media Coordinator, OCZ Technology for a quick roundup of questions regarding OCZ’s plans, its recently launched Gamer GX series and the future of the memory industry. Without further ado, let’s get started…

1. Where is OCZ headed in the near future, and what is the company’s focus?
OCZ is always looking forward and working on new projects for the computer enthusiasts. OCZ is run by enthusiasts; we listen to our customers and watch the popular forums for new product ideas. We have a few exciting projects in the works, so stay tuned. I am not able to say more about new products at this time.

OCZ has always had a major focus on customer support and rapid, no hassle RMA service. We have a team of four forum support techs that cruise many of the popular hardware and gaming forums looking for customers that need help. They make themselves available through email, IM and over Skype. We do our best to provide 24/7 support and can be found online at all hours. We have forums reps in the US, UK, Norway and Estonia. We also have a full in house support department. Support contact details and a link to the official OCZ Support Forums are available at our website.

2. Where is the memory industry headed (DDR1 and DDR2) in the near future?
I personally feel that the industry is in a holding pattern. DDR1 sales remain strong, in part due to the extreme popularity of the AMD Athlon 64 platform in the enthusiast community. With the introduction of Intel’s dual-core and aggressive pricing for all Intel processors, the interest in DDR2 is slowly picking up. In 2006, when AMD moves to a DDR2 compatible memory controller, we should see a substantial surge in DDR2 sales.  After that DDR1 should remain a viable product for upgrades for some time.

3. Can we expect price cuts for the remainder of this year?
Honestly, I believe that prices are about as low as they can go on DDR1 modules at this time. Now is the time to buy memory, as prices may go up, but there is not much room to go down. As always, OCZ has been very competitive with its pricing and is passing reduced costs on to our valued customers.

4. What's the idea behind Gamer GX memory?
OCZ will always be committed to the overclocking community and has tailored the Platinum memory line to overclocking enthusiasts. We saw the need for different memory line that is focused on the needs of the gaming community. This is the basis for OCZ Gamer GX memory products.

At one time it was almost a necessity for gamers to overclock, so that they could game 30fps+ at a reasonable resolution. Today’s systems are extremely fast, and graphics cards have such tremendous rendering power that the situation has changed. Our research has shown that while many gamers do overclock, the majority build a fast machine and run at stock speeds, opting for mid to high-end graphics cards. The focus for Gamer GX is low latency at stock speeds and we also include overclocking modules such as the new PC4000 Gold Gamer GX 2GB kit. These 250MHz capable modules allow the gamer/overclocker to run such memory intensive titles as Battlefield 2 with a very nice overclock, thereby improving frame rates and benchmarking scores.



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