In one of his recent blog posts, Anand Lal Shimpi of AnandTech posted his experience with Apple’s Genius Bar.

The Genius Bar is a technical support area in the Apple Store, where Apple hires Mac geniuses to troubleshoot Apple products. According to Apple, you make an appointment, either onsite or offsite (via Apple’s website), whenever you are available to have your faulty product tested by the geniuses. And of course, once they find the problem, they work on the solution.

While Genius Bar sounds like a fancy form of customer service (making an appointment?) when compared to the likes of Best Buy and CompUSA, it’s the experience that counts.

Shimpi described his experience in great depth, and from the sound of it, the Genius Bar emerges to be an excellent customer service center, especially for novices.

It’s great to see a select few companies taking care of their customers as well as Apple. Then again, I’m not too surprised by this. Apple has a tendency to be special in all aspects of its customer dealings, so why would technical support be any different?

Take care,
Gundeep